The motivation behind my work

I’m dedicated to making a positive change and believe that organizations with a purpose are bringing about lasting change. I am passionate about diversity in all senses of the word. On a personal level, I feel it is my responsibility to use my privileges to improve equity in the spaces and networks that I make a part of. In the first years of my career I used my communications expertise in the field of sexual health and gender equality. In recent years my focus has expanded to the financial industry, because I believe real change requires a shift in capital to support a more inclusive society. Through impact investments in companies that make a difference or investing in female founders and mixed teams, for example.

Content with a purpose

My theoretical background is in the socio-cultural analysis of gender, sexuality and diversity. I am trained in analysing and deconstructing the dominant narrative – the way the story of what is “normal” is told. This framework, to think through power dynamics, comes in handy in the social impact space. “Normal” won’t bring about change. And impact makers are in the business of change-making. The way we communicate about our work – and the way we address power dynamics – influences the scale of impact we create.