The team of Rebel Group International are experts in helping governments procure smart cities services. They are the ‘middle man’, bridging the gap between tech companies and governments. A unique skill, and one that the world needs to hear about! In support of their presence (and expert presentation) at one of the largest smart cities conferences globally, I coordinated a campaign for Rebel’s global channels. With success: we reached over a quarter of a million people over the course of 1 week.

Date: October - November 2022
My role: Campaign Manager (concept, project management, art direction)
Collab: Judith Montens (graphic design), Britt van den Berg (copy), Rebel team
Client: Rebel (global impact-focused consultancy & investment agency)
Results: Reached 280,000 smart cities’ professionals, senior government representatives & potential clients with our campaign (a white paper; presentation at a global conference; a campaign page and a series of organic LinkedIn posts & paid ads).