Client: Rebel.
Let’s do it for good.
“Quite unexpectedly, we have recently been granted a look into a different world. While we were all forced to stay at home, alone or together, perhaps scared, bickering or bored – something else flourished; our planet. We got a glimpse of a cleaner, quieter world under a crystal-clear blue sky. Without endless traffic jams or monotonous planes roaring overhead.”
A campaign launched right after the world went into its first Covid-19 lockdown, May 2020. With newspaper ads in four national newspapers in the Netherlands and Belgium, an online Instagram and LinkedIn campaign and banner ads across a variety of online media, we reached over 1,5 million people with our message globally.
My role: copywriting, editing, ‘Bye/Hi’ campaign concept, social media.
Collab: Jan Bennink (copy), Zoekhelden (social ads), Jan-Pieter van IJzendoorn and other Rebels
